Data Collection•
Modern Data Collection: Beyond Simple Surveys

Garbage in, garbage out. The quality of your insights is strictly limited by the quality and breadth of your data collection.
Automated vs. Manual Collection
Historic data collection relied on manual entry—forms, surveys, and logs. This is prone to human error. Modern "Data Collection" focuses on passive, automated ingestion.
New Frontiers in Collection
- IoT Sensors: Manufacturing plants now collect millions of data points per second on machine health, temperature, and vibration.
- Behavioral Analytics: Websites track not just clicks, but hover times and scroll depths to understand user intent.
- Log Aggregation: Centralizing server logs to predict downtime before it happens.
The Privacy Challenge
With great collection power comes great responsibility. Modern data collection strategies must be built with "Privacy by Design." Collecting PII (Personally Identifiable Information) requires strict adherence to GDPR, CCPA, and other regulations. The goal is to collect the minimum amount of data necessary to make maximum impact decisions.